How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and convenient untaught, which is located in lamentable Europe, islands in the Baltic sea and the blue part of the battle of Jutland peninsula b influenceing the Baltic ocean and the jointure Sea. His geography offers this country productive marine inhering resource. Assumptions that a medium-sized participation named MIB Industri A/S processes fish use hermetic technology in Copenhagen, Demark. The follow sells mainly in Demark. It has had limited exporting experience, mainly in Germany and Austria. At present, the company decided to expand subscriber line abroad. The showtime short end point strategy to enlarge the supranational grocery store grant is to explore the possibility of MIB Industri A/S come in the UK market. Overview of Denmark The acres of Denmark is the smallest Nordic country, find in Scandinavia, in northern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, south-west of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km Maritime claims: contiguous district: 24 nm continental ledge: two hundred-m depth or to the depth of exploitation exclusive economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and clouded; mild, stormy winters and cool summers Natural resources: fish, petroleum, vivid gas, salt, limestone, stone, gravel and sand Economy Currency: 1 danish pastry krone (DKK) = 100 øre Exports - commodities: machinery and instruments, subject matter and meat products, fuels, dairy products, ships, fish, chemicals Exports - partners: European alliance 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, iota and foodstuffs, textiles, paper Imports - partners: European Union... If you want to keep up a full essay, order it on our website: Orderessay

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