As the subject of this assignment I will analyse an publicizing based in a semiotic framework. I adjudge chosen to analyse an advertisement for Guess, an internationally renowned high-end fit out label for men and women; although this specific advertisement is designed for women.
Semiotics is the study of signs, which stems from the early work of Saussure (1857-1913), and Pierce (1839-1914), and basis be applied to virtually any sign that signifies a meaning, or concept as a means of converse in the outside world. This can be in the stage setting of an Act of Parliament, a selection of famous paintings, or level(p) in the mass media; however, advertisements are the signs that interest me most, since they convey a wide variety of meanings, ideologies, discourses, and do not simply glint the world and construct reality (H artwork, 1991), but are, specific depictive practices (Dyer, 1982:115) which society interprets for itself.
As we know the primary function of advertising, is to hive away a wide-range of consumer goods to the public and there-by support the free-market economy. But that is clearly not its only role. Advertisements also assume certain characteristics which are less(prenominal) directly connected to selling.
Advertisers try to manipulate people into purchase a way of life as well as goods. In this respect it could be argued that advertising fulfils the function traditionally met by art or religion. Dyer (1982:1) asserts that advertising is, the official art of the advanced industrial nations of the west. Some critics even suggest that it whole kit and boodle in the same way as myths in pristine societies in as far as it conveys values and benefits through providing people with simple stories and explanations which helps them to organise their thoughts and experiences and to make sense of the world. However, I find this explanation exaggerated because it does not take a critical, objective and conscious reading of...If you want to get a full essay, order it on our website: Orderessay
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