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Tuesday, February 4, 2014

Marketing Strategy

1. (a) Due to differences between emerging and developed markets, market strategists propel to adjust the formulating of an STP scheme in emerging markets. contend, abounding examples of countries and product/s you are familiar with (15 marks) (b) Using your vault of heaven of study study as an example, doom how you would judge the persuasiveness of your com aspects lay outing strategy during the strategy analysis processes. (10 marks) 2. abstraction the interaction between market draw and business position in the strategy (a) development and (b) readying processes. (25 marks) 3. (a) Giving examples compend the differences in scope and resource deployment between Prospectors and Defenders in the Miles and speed of light typology. (10 marks) (b) Giving examples, talk over the importance of environmental factors when using Miles and gust framework to undertake competitor analysis. (15marks) 4. It is authorised to critically evaluate the resources of an govern ment when formulating marketing strategy. Discuss this statement with character to your first assignment. Be specific and critical about the different theories and evaluation criteria used in analysing the organisation you used in your assignments. (25 marks) 5. With reference to 5 specific ratios you assiduous in assessing the fiscal position of the organisation in your assignments, discuss why financial analysis is an important measure of the effectiveness of a marketing strategy. (25 marks) 6. (a) Define and discuss the five strategies a market drawing card may use to curb their leading share position in declining markets. Support your do with relevant examples. (15 marks) (b) Giving examples, indicate the strategic options available during the produce phase of the PLC to an organisation that is a market challenger in its industry? (10 marks)If you want to drag a full essay, purchase order it on our website: OrderEssay.net

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