Marketing Paper

Ethels java lallygags Alicia Lewis Professor Amy Pinsk Principles of Marketing MKT 100 October 30, 2011 narrative Ethels umber Lounge named after the matriarch of the damage tindy familiarity was created out of the necessity to fight with high give describe coffee bean companies much(prenominal) as Godiva and Starbucks. The first Ethels Chocolate Lounge was created in 2005 and is located in wampums capital of Nebraska Park. Mars view of a high check coffee shop derives its root from the shops of 17th century capital of the United Kingdom. Chocolate shops were scattered throughout London offering its elites high timber hot burnt umber and gorgeous surroundings. Mars has adopted this opinion in part to compete in the growing chocolate market for better graphic symbol products and also to provide a more unique enter for the consumers. Describe the Type of Consumer get Decision That Best Describes the plectrum to Indulge at Ethels some(prenominal) factors corporation contribute to a consumers decision to experience Ethels. But in this article a consumer whitethorn exclusively feel a rely to filtrate a juvenile variation on a currently purchased product that they enjoy. They may feel like the chocolate products theyve tried in the ult were lacking the flavor and reference of other high end products.

The consumer may be in search of a new type of dining experience. Companies such as Starbucks and Godiva offer an ambience in addition to their products. They be a place to interact and work. This is very appealing to virtually consumers. Advertising places a of import role in the consumers willingness to try the product. Th e consumer may not squander known that ther! e argon better quality chocolates or thought they would be implicated in trying unconsolable chocolate and marketing can push them to take a chance on the product. Researching a product also helps a consumer make the decision to purchase. at a time a consumer either knows or discovers the need or longing for it they begin to find where they can find it. How much reason the consumer directs toward...If you want to get a full essay, order it on our website: OrderEssay.net

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