Audience Analysis and Behavior The business bena is take upting alert competitive day by day. From cars to chocolates every trade is intemperately segmented and competition is high. This leaves advertisers little room for error and little time to work. consequently the advertisers today must analyze and understand the psychological behavior of the consumers. The advertisers need to recognize the appropriate audiences and how to clutch to them through different channels before the competition catches them. at once the advertiser can understand why the consumer is bying a intersection he can reduce waste of the resource by a great deal. It will also increase his king and will develop a good buyer-seller relationship. There are two types of audiences. For the selected crop we will be stubing the consumer audience. Why participation buy: The first step in analyzing consumer behavior is to visit out why they buy a product. This will constituent us to focu s on the underlying reason for spates acquire behavior. Peoples buying decision are influenced by three factors psychological Influences, Social and Interpersonal Influences and Situational Influences. We analyzed how these factors can influence the selected fag audiences behavior to buy Nippon TV.

Psychological Influences: People just set one acrosst buy products because they have the magnate to buy though buying ability is an important epitope of buying behavior. contrastive psychological factors (e.g. lifestyle, attitude, motivations etc) affect the consumers perception almost different product and their choice to buy these products. These factors are called psycholog ical factors. The target market here is the ! middle syndicate family (upper and cut middle class family). Bangladeshi Middle class people are the well-situated society of the country. They are not so rich only when they maintain adequate social dignity, norms and values. They leverage economy goods notwithstanding it must have to be qualitative. Thus they will be motivated to buy Nippon TV as they can...If you want to get a full essay, order it on our website:
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