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THE CIGARETTE COMPANIES CANNOT SURVIVE UNLESS KIDS SMOKE The big cig bette companies guide initiated immense naked unrestricted relations campaigns to persuade governing policymakers and the public that they flummox turned over a new pagination and argon now responsible corporate citizens. primal to this campaign is the queen companies claim that they do non securities industry to kids, ar on the job(p) hard to reduce underage smoking, and assume no engage in the youth market. But they are lying. No emergence what the fairy companies say or do, they cannot preventive in course unless kids smoke. As the companies know, the vast volume of solitary(prenominal) smokers begin their addictive habit before they reach 18, the judicial age for get cigarettes and al virtually nobody tries smoking for the kickoff time later 18.* In other words, if large metrical composition of kids did not try smoking, become regular users, and turn into hook pornographic smokers , the big cigarette companies would eventually not have generous adult customers to make staying in business worthwhile. In addition, smokers demote strong rat preferences and loyalty during their childhood years, as most adults continue to smoke the brands they used as kids.

Accordingly, it is not only important to the major cigarette companies that large numbers feeble of children smoke but that the underage smokers choose their brands and that cannot happen unless kids are exposed to the cigarette companies brand advertising and other promotional efforts. In documents made public through the tobacco lawsuits, Philip Morris, the largest U.S. cigarette company, acknowledged the crit ical role underage smokers play in its achi! evement: Todays jejuner is tomorrows potential regular customer, and the overwhelming majority of smokers rootage begin to smoke while in their teens . . . it is during the teenage years that the initial brand pick is madethe success of Marlboro blushful during its most rapid growth period was because it became the brand of choice among teenagers who then stuck with it as...If you want to get a liberal essay, arrangement it on our website: OrderEssay.net

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