Marketing Plan: Phase IV

learn Alert Introduction

Within the next seven years, 70 million Americans volition become retirement age. As the aging process progresses, a development of low vision and early(a) visual disabilities hinders cause performance. Adding the world-wide numbers of aging drivers and the world may absorb well over hundreds of millions of drivers with poor eyesight. conformation I of our marketing plan incorporated seniors as a tartake group. Reflecting societies wants and needs help with bare-ass discoveries. The 65-and-over crowd alone numbers 35 million, more than 12 percent of the population. Mature consumers are ruin off financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to save up about Abraham Maslows theory of hierarchy, (Kotler, 2004), Why does one person exceed so much time and energy on ain safety and another on gaining the esteem of others? They include physiologic needs, safety needs, social needs, esteem needs, and self-actualization needs.

Drive Alert is a untested output assisting drivers of all ages with poor eyesight to navigate automobiles with compound safety features. Drive Alert is revolutionary for its time and pass on require proper marketing plans to ensure success. To recap Phase I of Learning Team As, (LTA), marketing plan include: introduction of new product, explanation and features of product, and the marketing approach.



eMagin, Incorporated, (2007), is a global company specializing in visual aids for gaming organizations and other uses requiring advance technology in optic wear. A new approach will proceed for new products entering a market. eMagin, will analyze other competitors in order to produce a good marketing strategy to create a profitable marketing plan.

Specific attributes, product life cycle pace, factors influencing the product life cycle, product positioning, differentiation strategies, and appropriate pricing strategies exploitation existing technology will be covered for Drive Alert. Product external and internal factors will influence...

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